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JCDecaux

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JCDecaux Group
Company typePublic
Euronext Paris: DEC
CAC Mid 60 Component
ISINFR0000077919
IndustryOutdoor advertising
Founded1964; 61 years ago (1964)
FounderJean-Claude Decaux
Headquarters
Neuilly-sur-Seine
,
France
RevenueIncrease €3.57 billion (2023)
Increase €209.2 million (2023)
Owners
  • JCDecaux Holding, fully owned by the Decaux family (69.83%)
  • Public (28.70%)[1]
Number of employees
13,030 (2016)
ParentJCDecaux Holding
Subsidiaries
  • JCDecaux Mobilier Urbain (100%)
  • Sopact (100%)
  • Semup (100%)
  • DPE Decaux Publicité Exterieurs (100%)
  • Somupi (66%)
  • Cyclocity (100%)
  • JCDecaux Avenir - JCDecaux Airport - JCDecaux Artvertising - MCDecaux (60%)
Websitejcdecaux.com

JCDecaux Group (JCDecaux SA, French pronunciation: [ʒisedəˈko] zhee-say-də-KOH) is a multinational corporation focused on outdoor advertising. As of 2016, it is the largest company in its sector worldwide with adverts on 140.000 bus stops and 145 airports.[2] The company is headquartered in Neuilly-sur-Seine, near Paris, France.

The company was founded in 1964 in Lyon by Jean-Claude Decaux[3] who led the company until 2000.[2]

History

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Jean-Claude Decaux[4] (1937-2016) first created a company in 1955 that specialised in outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.[5]

In 1999, the group acquired Havas Media Communication and Avenir.[6] This acquisition allowed the group to expand into the large-format advertising market and advertising in airports. In 2001, JCDecaux entered the Euronext Stock Exchange[7] with an opening share price of €16.50. In 2002, Jean-Claude Decaux passed the management of the company on to two of his three sons, Jean-Charles Decaux and Jean-François Decaux , who then became co-CEOs of the company.[5]

JCDecaux van in France

In 2011, JCDecaux acquired French kiosk business MediaKiosk.[8]

In January 2022, JCDecaux reported its 2021 revenue as $3.06 billion, an increase of 18.7%, which was perceived as an indication that the out-of-home market had recovered from the disruption caused by the COVID-19 pandemic restrictions of the previous years.[9][10]

Bicycle Rentals

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Vélib' bicycle hire station at Sèvres – Lecourbe (Paris Métro)

JCDecaux operates fleets of city bicycles under the brand Cyclocity.[11]

The cities that have implemented JCDecaux's bicycle rental systems are listed below.[12]

To sort this table by any column, click on the icon next to the column title.

City Country Years of operation System name Stations Bikes
Amiens  France since 2008 Vélam 26 313
Besançon  France since 2007 VéloCité 30 200
Brisbane  Australia since 2010 CityCycle 150 2000
Brussels  Belgium since 2009 Villo! 360 5000
Cergy-Pontoise  France since 2009 VélO2 42 400
Córdoba  Spain since 2003 Cyclocity 4 35
Créteil  France since 2010 Cristolib’ 10 130
Dublin  Ireland since 2009 Dublinbikes 102 1500
Gijón  Spain since 2003 Gijon-Bici 8 64
Gothenburg  Sweden since 2010 Styr & Ställ 50[13] 600[13]
Kazan  Russia 2013-2020[14] Veli’K[15] 6 120[16]
Lillestrøm  Norway since 2013 Bysykkel 5 50
Ljubljana  Slovenia since 2011 BicikeLJ 84[17] 840[17]
Lund  Sweden since 2014 Lundahoj 17 250
Luxembourg  Luxembourg since 2008 Vel'oh! 116 1000 [18]
Lyon  France since 2005 Vélo'v 348 4000
Maribor  Slovenia since 2022 Mbajk 22 220
Marseille  France since 2007 Le vélo 130 1000
Mulhouse  France since 2007 Vélocité 40 240
Namur  Belgium since 2010 Li Bia Velo 24 240
Nancy  France since 2008 VélOstan'lib 29 250
Nantes  France since 2008 Bicloo 102 880
Rouen  France since 2007 Cy'clic 20 250
Santander  Spain since 2008 Tusbic 15 200
Seville  Spain since 2007 Sevici 260 2500
Toulouse  France since 2007 VélôToulouse 253 2400
Toyama  Japan since 2010 Cyclocity-Toyama 15 150
Valencia  Spain since 2010 Valenbisi 275 2750
Vienna  Austria 2003-2022[19] City Bike 116 1500
Vilnius  Lithuania since 2013 Cyclocity Vilnius 37 300

Worldwide presence

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JCDecaux operates in more than 75 countries across five continents. 77.9% of JCDecaux's annual revenue comes from outside of France.[20]

Europe

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JCDecaux originated in France.[5]

Thanks to its partnership with Wall AG, the company settled in Germany in 1982 and then in Turkey in 1996.

JCDecaux UK was founded in the United Kingdom in 1984 and is the market leader in outdoor advertising. In 2005, JCDecaux UK unveiled the UK's tallest outdoor advertising structure: the M4 Torch. JCDecaux won several important contracts such as: a contract for Outdoor Advertising at St Pancras International in London (2011),[21] and National Rail Outdoor Advertising and BAA Advertising Contracts at Heathrow, Heathrow Express, Aberdeen, Edinburgh, and Glasgow Airports. In 2010, JCDecaux completed the acquisition of UK rival Titan Outdoor.[22] In 2015, JCDecaux won the Transport for London (TfL) bus shelter advertising contract.[23]

JCDecaux can now be found in most European countries, including Luxembourg (1985), the Netherlands (1986), Finland (1989), Sweden (1989), Spain (1990), Slovakia (1990), Czech Republic (1995), Norway (1998), Ireland (1999), Poland (1999) and in Hungary (2012). JCDecaux can also be found in the Baltic states (2002), Bulgaria (2007), and Ukraine (2007).[24] Additionally, JCDecaux is present in Denmark (AFA JCDecaux Denmark) since 1989, in Italy (IGPDecaux) since 1995, in Iceland (AFA JCDecaux Iceland) since 1998, in Switzerland (APG|SGA) since 1999, in Austria (Gewista) since 2001, in Croatia and Slovenia (Europlakat) since 2001, in Serbia (Alma Quattro) since 2003 and in Russia (Russ Outdoor) since 2007 through equity or joint ventures.

North America

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JCDecaux has been present in the United States since 1993 in major cities and 26 US airports, including New York,[25] Washington, D.C.,[26] and Los Angeles.[27] JCDecaux entered Canada in 2002.

Its North America division has its head office 350 Fifth Avenue in Midtown Manhattan, New York City.[28]

South America

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JCDecaux moved into Brazil and Argentina in 1998. The company is also a part of the outdoor market in Argentina, Uruguay (2000), and Chile (2001). JCDecaux won a contract for 1000 digital clocks in São Paulo (2012), completing the acquisition of 85% of EUMEX.[29]

Middle East and Africa

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The company's operation also covers the Middle East with offices established in Dubai and Abu Dhabi in the United Arab Emirates, Doha in Qatar, Tel Aviv in Israel, as well as Riyadh, Jeddah, Dammam and Madinah in Saudi Arabia. JCDecaux signed a 20-year exclusive street furniture contract to provide the City of Muscat, the capital of the Sultanate of Oman, with a wide range of advertising street furniture.[30]

JCDecaux is present in the following African countries: Cameroon, Cote D'Ivoire, Gabon, Nigeria, Malawi, Mauritius, Réunion, Tanzania, Angola, Botswana Eswatini, Lesotho, Mozambique, Namibia, Zambia, and Zimbabwe.

Asia and Oceania

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JCDecaux expanded to Australia in 1997. In Asia, JCDecaux can be found in Singapore and Thailand (1999), Japan (2000, as MCDecaux) and South Korea (2001). JCDecaux entered China in 2004, in seven airports, including Hong Kong, Shanghai and Beijing. The company also has a presence in India (2006), Uzbekistan (2006), Kazakhstan (2007) and Mongolia (2014).[31]

In 2018, the company acquired the Australian company APN Outdoor.[32]

Accorsing to JCDecaux, Since 2006 they have been maintaining and building bus shelters within the NDMC on its behalf, they claim to run over 1200 bus shelters within the city.[33] JCDecaux reported in March 2020, that they had been disinfecting bus shelters in Delhi as an effective method to combat the spread of COVID-19.[34]

See also

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And rival outdoor advertising companies:

References

[edit]
  1. ^ JCDecaux Archived 2015-11-20 at the Wayback Machine (December 31, 2014)
  2. ^ a b "Jean-Claude Decaux & family". Forbes. Retrieved 2024-08-29.
  3. ^ Gaffney, Andrea (2009). "JCDecaux as an Indicator of Globalization". Berkeley Planning Journal. 22 (1). doi:10.5070/BP32215366.
  4. ^ "Jean-Claude Decaux & family". Forbes. Retrieved 3 May 2022.
  5. ^ a b c Oakes, Omar (2016-05-31). "Jean-Claude Decaux: tributes to shoe seller's son who changed the face of advertising". Retrieved 2025-04-20.
  6. ^ "JC Decaux to buy Havas' outdoor advertising division". campaignlive.co.uk. 27 April 1999. Retrieved 5 May 2022.
  7. ^ "Financial News - Setting the agenda for the City".
  8. ^ "French and Benelux stocks-Factors to watch on Oct 21". Reuters. 21 October 2011. Retrieved 3 June 2022.
  9. ^ Lepitak, Stephen (28 January 2022). "JCDecaux Results Show Recovery of Confidence in Out of Home". Adweek. Retrieved 29 June 2022.
  10. ^ "JCDecaux: Full-Year 2021 results". GlobeNewswire (Press release). 10 March 2022. Retrieved 1 July 2022.
  11. ^ "Japan's First Bike-Sharing Service Ready to Roll in Toyama City". Japan For Sustainability. 2010-02-16. Retrieved 2025-04-20.
  12. ^ "Cyclocity cities". Cyclocity. 2013-07-09. Retrieved 2014-05-04.
  13. ^ a b "Allt du behöver veta om Styr & Ställ". Styr & Ställ. Archived from the original on 17 August 2010. Retrieved 13 May 2022.
  14. ^ "«Теперь все тихо умерло»: как сервис велопроката Veli'K исчез из Казани". Реальное время (in Russian). Archived from the original on 2024-12-02. Retrieved 2025-04-19.
  15. ^ "Veli'K: итоги работы городского велопроката". Russ Outdoor (in Russian). 2013-10-17. Retrieved 2025-04-19.
  16. ^ "Лето в городе: 8 июня в Казани стартовал сезон велопроката". Russ Outdoor (in Russian). Retrieved 2025-04-19.
  17. ^ a b Ljubljanainfo. "BicikeLJ – kmalu še dve novi postajališči ob Dolenjski cesti, potem je pogodba izčrpana, kaj sledi?". ljubljanainfo.com (in Slovenian). Retrieved 2024-03-29.
  18. ^ "vel'OH!, the self-service e-bike system operated by JCDecaux in Luxembourg, is a success with more than 800,000 rentals in 2021". JCDecaux. 24 January 2022. Retrieved 17 September 2022.
  19. ^ "Citybikes werden ab Freitag von Wien-Mobil-Rad abgelöst". DER STANDARD (in Austrian German). Retrieved 2025-04-19.
  20. ^ "Annual Report / The JCDecaux group / Home - JCDecaux". Archived from the original on 2016-10-04. Retrieved 2016-09-24.
  21. ^ "JCDecaux awarded digital advertising contract at St Pancras station". The Moodie Davitt Report. 9 November 2011.
  22. ^ Sweney, Mark (19 January 2010). "JCDecaux buys Titan Outdoor". The Guardian. Retrieved 13 May 2022.
  23. ^ Oakes, Omar (6 August 2015). "TfL confirms JCDecaux as winner of 'world's biggest bus shelter ad contract'". campaignlive.co.uk. Retrieved 20 May 2022.
  24. ^ "JCDecaux reenters Hungary". JCDecaux. 21 December 2012. Archived from the original on 27 September 2016.
  25. ^ "JCDecaux renews and expands its New York Airport contract". JCDecaux. 12 September 2005. Retrieved 31 May 2022.
  26. ^ "JCDecaux renews advertising contract for the two Washington DC Airports". JCDecaux. 9 September 2010. Retrieved 31 May 2022.
  27. ^ "JCDecaux wins Los Angeles International Airport Terminal Media Operator Concession". JCDecaux. 12 December 2013. Retrieved 31 May 2022.
  28. ^ "Contact". JCDecaux North America. Archived from the original on 2012-03-07. Retrieved 2014-05-04. Head Office 3 Park Avenue, 33rd Fl New York, NY 10016
  29. ^ "BOURSE-JCDecaux au plus haut après un contrat au Brésil". Reuters. 30 January 2015. Retrieved 7 June 2022.
  30. ^ "JCDecaux SA: JCDecaux Launches Its Operations in Oman Through a 20-Year Street Furniture Contract with Muscat Municipality". 4-traders. February 21, 2012.
  31. ^ reuters.com[dead link‍]
  32. ^ Wallbank, Paul (15 October 2018). "APN Outdoor shareholders approve JC Decaux deal". Mumbrella.
  33. ^ "Delhi Street Furniture". 2021-12-01. Archived from the original on 2024-07-21. Retrieved 2024-12-23.
  34. ^ "JCDecaux India joins COVID-19 fight, sanitises public utilities". exchange4media.com. 31 March 2020. Retrieved 8 July 2022.
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Media related to JCDecaux at Wikimedia Commons

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